Partner with Caizin to bring your ideas to reality.
Execute with the most trustworthy principles known to software engineering.
Taking a viable product to its desirable outcomes is achieved only by fine execution, which turns user delight into benchmarked success. We
are a team of entrepreneurs who have built, scaled and exited enterprise class products. We understand the excellence and expertise software
product development demands, that reduce the missteps to ensure early success and returns.
Why do products startups fail?
If reports are to be believed, the top
reasons why startups fail are outcomes
of product management gone wrong
because they either solve for the wrong
problem or solve the problem wrong.
Building the RIGHT product
starts with spending a sufficient amount
of time in the problem space in order to
ensure that it is worthy of consideration
before moving to the solution space.
Continuous discovery habits yield a
better understanding of evolving user
Building the PRODUCT right
In the face of fierce competition, the
product’s differentiator is leveraged on its
execution. The logistics of the delivery,
team coordination, and the leadership’s
clarity in direction determine the product’s
Continuous solution discovery for the
problems worth solving..
Manage the Product,
Not the Engineering
Allow us to pick the right
archetype that your product
needs. Choose a
technologist or a generalist
or a business-oriented
product manager or a mix
of the two or more, who shall
engage the product
development team for
Say no to a hundred
A proverbial genius product
manager is one who
changes gears and
ruthlessly prioritizes to better
utilize time. The key is to stay
focused on product
strategy, collaborating with
technical and design
functions, refining product
requirements and engaging
with customers & partners.
Future proof the
Imagine the users' delight,
when they think of a product
requirement, and to that you
say ‘it already exists!' Use
heuristic and data-guided
facts, for value projection
and become ready for the
market of the future. That’s
how we stay ahead of both:
the competition and user
Break it down to
Dividing large scope items
into manageable work items
is difficult but vital - tracking
them through the lifecycle,
to build better value, faster,
safer, and happier, takes
& governance skills. The
reward is unparalleled.
Structure product development lifecycle with
multiple milestones of outcome than output
Never astray on the Customer Journey
Walk with the customer through the journey of problem awareness,
cognizance of the solution, consistent development & service
Reverse map delightful experience to ideation
If the outcome can be defined, the scale of opportunity can be determined
to yield ideas. Keeping an eye on what was achieved, increases
the potential of value acceptance.
Bring the roadmap to life with an immaculate
Bringing what is envisioned to reality needs thorough planning and
enablement. Empower the product leaders to slay the dragon, cuddle
the kitten, or carry the sewage.
It really helps.
Derive a quantitative metric for the objectives. If it can be measured,
you can safely experiment to know what works, what gets you closer,
what you have achieved, what must change.
Achieve the critical mass that generates a strong
Fortified Agile practices for business agility, high visibility,
control and accountability. The burndown makes
release planning easier and foreseeable, with a better
grasp on cost of effort.
Split the discovery and delivery with Dual Track Agile
to build in quality first, reduce iterations to increase
speed of delivery, keep overall development cost in
check by correcting course as often as necessary.
Use the hierarchy from the Agile realm to disintegrate
large-scope software requirements into Themes, Initiatives,
Features and Stories to visualize & track manageable
chunks of work from definition to design to delivery.
Shift left practice to begin testing early on, reducing
chances of defects much later in the lifecycle, which as
we know, exponentially increases cost of quality. Quality
brings Delight brings Satisfaction. An unquantifiable
Leveraging a robust & proven DevOps practice that
supports uneven sprints, and shorter, continuous
cycles of the design-to-delivery process. Process efficiency
Work with a team that runs with a high sense of ownership,
customer focus, collaborative development
techniques and aligned values and ethics for behavioural
A sequence of time-critical decisions that extend
product’s capability to dream more, do more
Design for Growth
Not every trending cutting edge technology is
the right choice for a product. Choose the
platform, the framework, the programming
language that is the best fit.
Make the Right Choice
Every product defines its requirements for
scale; more concurrent users, more data storage
per user per minute, more computing
power for the algorithms to do their job - acknowledge
the need and offer technology
that fits right.
Architect for Scale
Technology, Architecture and Design decide
how limitless the vision for the product can
be. It also plays an important role in making
integrations seamless for more lasting user
Efficient technology adoption and adept use
of cloud resources ensure we do not over or
under-provision infrastructure. Staying lucid
on deployment architecture & knowing how
extensible it could get (on demand) is suffi-
cient to make it perfect and yet cost-effective.
Technology’s focus should stay on gaining
trust, by enabling and empowering the users
to ease their day to day business. Technology
must be just as malleable to changing business
requirements and market constraints to
satisfy user (adjusted) expectations.
Every SaaS product must evaluate its security
maturity model. Whether zero trust approach
or obey guidance like AWS Well-Architected
Framework, it is important to understand a
product’s trusted zones and levels of isolation
for data and resources. Program, test and
audit to plug vulnerabilities.
It is important to undertake housekeeping exercises
to ensure that the product does not
slouch under the weight of mounting technical
debt. The intent always is to design first,
test early, learn continuously, document to
forget - the higher delivery velocity should
not levy a tax of compromise on implementation
Deliver in Increments
Doing it right the first time, every time, ensures
the product’s building blocks are in
order, to deliver value incrementally. Chase
the best practices in implementation and excellence
shall become a natural outcome.
Well-rounded, cross-functional teams to manage & deliver
in the end-to-end product lifecycle
Close interaction and mutual trust within the
team has enabled them to be aware of each
other’s strengths and weaknesses and to accordingly
own up to their share. This makes
for an enhanced problem-solving and solutioning
A cohesive, coherent team that has found its
collaborative technique for max yield, can
absorb members from outside of the organization
whenever there is a need that cannot
be fulfilled internally. Such a team is also able
to offer assistance to anyone else outside of
(or within) the organization in case their expertise
is necessary there.
The team has the right composition of skills
that fit different stages in the product lifecycle.
They do not depend on anyone else outside
of their team to finish a task, they are
complete and empowered enough to take decisions
relying on their own expertise & experience.
The team decides the working paradigm and
the model in which they thrive collectively.
They volunteer, step up and finish what they
commit to, and immediately move over to
help someone else in the team to finish, thus
spiking up the productivity and arriving at a
Taking calculated risks and calling the shots.
This is possible by instilling structure & clarity
about roles, plans & goals. A flat hierarchy
with no designations brings about meaning,
purpose and impact of individual contributions.
Consequently, rectification in the development
process, if any, is a result of a collective
Being a team of driven, experienced thought leaders who have built and
sold successful products, we understand products -the what &
how to build a great one. This is our raison d'etre.
Innovate the ingenious
.to bring the solution differentiator.
Creatively design the user experience
upon diligent research, for a lasting
impact and accelerated adoption.
Create scalable businesses
..atop products which users love and customers
pay for. From business modeling,
financing, sales & other enabling functions,
we are in it as much as you are, if
exhaustively and maintain transparency.
Humbly accept mistakes, decide alterations
with caution and expedite the exercise to
stay relevant with the user and market expectations.
..in the pursuit of excellence. There is no
other way. Go all in aiming for the north
star and leave no stone unturned in executing
what is planned.
..and lead with example to drive people to
bring their best selves every day. Bring
people together and work for a progressive,