Partner with Caizin to bring your ideas to reality.

Execute with the most trustworthy principles known to software engineering.

Taking a viable product to its desirable outcomes is achieved only by fine execution, which turns user delight into benchmarked success. We are a team of entrepreneurs who have built, scaled and exited enterprise class products. We understand the excellence and expertise software product development demands, that reduce the missteps to ensure early success and returns.

Continuous solution discovery for the problems worth solving

Problem Discovery

Spend just the right amount of time on the problem statement. Interview the stakeholders. Conduct discovery workshops with the users, assess and articulate their compelling need.

Customer Discovery

Know who shall pay for the product, who identifies with the objective, and who seeks the solution to their problem. Identify how many & who shall be your first referenceable customers.

Solution Discovery

It is the differentiator in solutioning that shall propel the product.  Dig to the roots of the end user, wear their shoes, to articulate without a doubt, the nerve that excites them to use the product.


Prepare a viable product backlog with a purpose & measurable earned value. Minimum Sellable Product is a fully functional slice of the aspirational product that the users would love and keep wanting more of. 

Program over Project

Manage the Product, Not the Engineering

Allow us to pick the right archetype that your product needs. Choose a technologist or a generalist or a business-oriented product manager or a mix of the two or more, who shall engage the product development team for expected outcomes.

Say no to a hundred other ideas

A proverbial genius product manager is one who changes gears and ruthlessly prioritizes to better utilize time. The key is to stay focused on product strategy, collaborating with technical and design functions, refining product requirements and engaging with customers & partners.

Future proof the roadmap

Imagine the users' delight, when they think of a product requirement, and to that, you say ‘it already exists!' Use heuristic and data-guided facts, for value projection and become ready for the market of the future. That’s how we stay ahead of both: the competition and user expectations.

Break it down to track better

Dividing large scope items into manageable work items is difficult but vital - tracking them through the lifecycle, to build better value, faster, safer, and happier, takes tremendous organizational & governance skills. The reward is unparalleled.

Roadmap of all stakeholders

Structure product development lifecycle with multiple milestones of OUTCOME than output


Never astray on the Customer Journey

Walk with the customer through the journey of problem awareness, cognizance of the solution, consistent development & service promise and pushing for product advocacy than simply its adoption. Understand why they shall choose to stay for good.

Reverse map delightful experience to ideation

If the outcome can be defined, the scale of opportunity can be determined to yield ideas. Keeping an eye on what was achieved, increases the potential of value acceptance. Solutions should be more problem-focused than feature-focused.

Bring the roadmap to life with an immaculate delivery plan

Bringing what is envisioned to reality needs thorough planning and enablement. Empower the product leaders to slay the dragon, cuddle the kitten, or carry the sewage - basically, cultivate great relationships with everyone, unblocking their path in building and delivering quality software.

Quantify everything. It really helps.

Derive a quantitative metric for the objectives. If it can be measured, you can safely experiment to know what works, what gets you closer, what you have achieved, what must change - and most critical of all - aligning product people to meter success.

Strategy for Scale

Achieve the critical mass that generates a strong tailwind which makes it hard to keep up with the demand


Create a knowledge framework. Mind your velocity to deliver fast and defer decisions if they cannot be made responsibly today - focus hard on processes and workflows that succeed on autopilot. What can transform customers into -> advocates of the product? Articulate why new customers come knocking at the door.

Plan for growth, auto-scale is not a myth


Things can get noisy very fast, do not resist the flow. Channelize the madness with the method, strengthen what works already, building upon proven ratification principles. Circle back to your product-market fit and referenceable customers, to qualify what must stay, what you should do next and when. Now we are not only making product decisions but also how the business shapes and sustains.

Expect the conflagration, it is a good problem to have


Waste is worse than loss. It accumulates liabilities making them harder to deal with over time, slowing us down from reaching the intended goal. If only we had a penny for every time someone said, “let’s keep it, we MAY need it in the future” and the future had no dawn! Optimize the whole, as often as you need - the entire design-to-delivery process, not just the development.

Drain the swamp


Generate a trust circle within teams. Treat the product leaders and developers with respect, as competent, motivated professionals so that they can take decisions based on their knowledge and experience. This can bring about fast alterations essential to accommodate the surge in product demand and adoption.

Empower teams for effectiveness

Building the PRODUCT right

Getting it right the first time, every time!

Delivery Culture for Outcomes

  • Fortified Agile practices for business agility, high visibility, control and accountability. The burndown makes release planning easier and foreseeable, with a better grasp on cost of effort.

  • Split the discovery and delivery with Dual Track Agile to build in quality first, reduce iterations to increase speed of delivery, keep overall development cost in check by correcting course as often as necessary.

  • Use the hierarchy from the Agile realm to disintegrate large-scope software requirements into Themes, Initiatives, Features and Stories to visualize & track manageable chunks of work from definition to design to delivery.

    • Shift left practice to begin testing early on, reducing chances of defects much later in the lifecycle, which as we know, exponentially increases cost of quality. Quality brings Delight brings Satisfaction. An unquantifiable accolade.

    • Leveraging a robust & proven DevOps practice that supports uneven sprints, and shorter, continuous cycles of the design-to-delivery process. Process efficiency over velocity.

    • Work with a team that runs with a high sense of ownership, customer focus, collaborative development techniques and aligned values and ethics for behavioural excellence.

      Technology Virtuosity

      A sequence of time-critical decisions that extend product’s capability to dream more, do more

      Cross-functional Teams

      Well-rounded, cross-functional teams to manage & deliver in the end-to-end product lifecycle

      Led by Entrepreneurs

      Being a team of driven, experienced thought leaders who have built and sold successful products, we understand products - the what & how to build a great one. This is our raison d'etre.

      Team Caizin