Partner with Caizin to bring your ideas to reality.
Execute with the most trustworthy principles known to software engineering.
Taking a viable product to its desirable outcomes is achieved only by fine execution, which turns user delight into benchmarked success. We are a team of entrepreneurs who have built, scaled and exited enterprise class products. We understand the excellence and expertise software product development demands, that reduce the missteps to ensure early success and returns.
Why do product startups fail?
If reports are to be believed, the top reasons why startups fail are outcomes of product management gone wrong because they either solve for the wrong problem or solve the problem wrong.
Building the RIGHT product
.. starts with spending a sufficient amount
of time in the problem space in order to
ensure that it is worthy of consideration
before moving to the solution space.
Continuous discovery habits yield a
better understanding of evolving user
needs.
Building the PRODUCT right
..puts execution in focus. In the face of fierce competition, the product’s differentiator is leveraged in its execution. The delivery logistics, team coordination, and the leadership’s clarity in direction determine the product’s evolution.
Continuous solution discovery for the problems worth solving
Problem Discovery
Spend just the right amount of time on the problem statement. Interview the stakeholders. Conduct discovery workshops with the users, assess and articulate their compelling need.
Customer Discovery
Know who shall pay for the product, who identifies with the objective, and who seeks the solution to their problem. Identify how many & who shall be your first referenceable customers.
Solution Discovery
It is the differentiator in solutioning that shall propel the product. Dig to the roots of the end user, wear their shoes, to articulate without a doubt, the nerve that excites them to use the product.
MSP
Prepare a viable product backlog with a purpose & measurable earned value. Minimum Sellable Product is a fully functional slice of the aspirational product that the users would love and keep wanting more of.
Program over Project
Manage the Product, Not the Engineering
Allow us to pick the right archetype that your product needs. Choose a technologist or a generalist or a business-oriented product manager or a mix of the two or more, who shall engage the product development team for expected outcomes.
Say no to a hundred other ideas
A proverbial genius product manager is one who changes gears and ruthlessly prioritizes to better utilize time. The key is to stay focused on product strategy, collaborating with technical and design functions, refining product requirements and engaging with customers & partners.
Future proof the roadmap
Imagine the users' delight, when they think of a product requirement, and to that, you say ‘it already exists!' Use heuristic and data-guided facts, for value projection and become ready for the market of the future. That’s how we stay ahead of both: the competition and user expectations.
Break it down to track better
Dividing large scope items into manageable work items is difficult but vital - tracking them through the lifecycle, to build better value, faster, safer, and happier, takes tremendous organizational & governance skills. The reward is unparalleled.
Roadmap of all stakeholders
Structure product development lifecycle with multiple milestones of OUTCOME than output
Never astray on the Customer Journey
Reverse map delightful experience to ideation
Bring the roadmap to life with an immaculate delivery plan
Quantify everything. It really helps.
Strategy for Scale
Achieve the critical mass that generates a strong tailwind which makes it hard to keep up with the demand
Create a knowledge framework. Mind your velocity to deliver fast and defer decisions if they cannot be made responsibly today - focus hard on processes and workflows that succeed on autopilot. What can transform customers into -> advocates of the product? Articulate why new customers come knocking at the door.
Plan for growth, auto-scale is not a myth
Things can get noisy very fast, do not resist the flow. Channelize the madness with the method, strengthen what works already, building upon proven ratification principles. Circle back to your product-market fit and referenceable customers, to qualify what must stay, what you should do next and when. Now we are not only making product decisions but also how the business shapes and sustains.
Expect the conflagration, it is a good problem to have
Waste is worse than loss. It accumulates liabilities making them harder to deal with over time, slowing us down from reaching the intended goal. If only we had a penny for every time someone said, “let’s keep it, we MAY need it in the future” and the future had no dawn! Optimize the whole, as often as you need - the entire design-to-delivery process, not just the development.
Drain the swamp
Generate a trust circle within teams. Treat the product leaders and developers with respect, as competent, motivated professionals so that they can take decisions based on their knowledge and experience. This can bring about fast alterations essential to accommodate the surge in product demand and adoption.
Empower teams for effectiveness
Building the PRODUCT right
Getting it right the first time, every time!
Delivery Culture for Outcomes
Fortified Agile practices for business agility, high visibility, control and accountability. The burndown makes release planning easier and foreseeable, with a better grasp on cost of effort.
Split the discovery and delivery with Dual Track Agile to build in quality first, reduce iterations to increase speed of delivery, keep overall development cost in check by correcting course as often as necessary.
Use the hierarchy from the Agile realm to disintegrate large-scope software requirements into Themes, Initiatives, Features and Stories to visualize & track manageable chunks of work from definition to design to delivery.
Shift left practice to begin testing early on, reducing chances of defects much later in the lifecycle, which as we know, exponentially increases cost of quality. Quality brings Delight brings Satisfaction. An unquantifiable accolade.
Leveraging a robust & proven DevOps practice that supports uneven sprints, and shorter, continuous cycles of the design-to-delivery process. Process efficiency over velocity.
Work with a team that runs with a high sense of ownership, customer focus, collaborative development techniques and aligned values and ethics for behavioural excellence.
Technology Virtuosity
A sequence of time-critical decisions that extend product’s capability to dream more, do more
Cross-functional Teams
Well-rounded, cross-functional teams to manage & deliver in the end-to-end product lifecycle
Coordinated
Fiercely Aligned
Self sufficient
Highly Productive
Risk Taking
Led by Entrepreneurs
Being a team of driven, experienced thought leaders who have built and sold successful products, we understand products - the what & how to build a great one. This is our raison d'etre.